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Landing Page Examples & Best Practices

Creating a compelling landing page is key to converting visitors into paying users of your white-labeled eCommerce builder powered by store.icu. This guide outlines best practices and includes examples to inspire your design and messaging.

🎯 Goal of Your Landing Page​

Your landing page should:

  • Explain what your platform offers
  • Highlight its benefits clearly
  • Build trust with visitors
  • Guide users toward a single action (usually a free trial or signup)

🧱 Essential Sections​

1. Headline​

Grab attention and clearly state the main value.

Examples:

  • Launch Your Online Store in Minutes – No Code Needed
  • Your Brand. Your Store. One Powerful eCommerce Builder.

2. Subheadline​

Explain the main benefit in one sentence.

Example:

Create, customize, and launch a beautiful store – fast and without tech headaches.

3. Call to Action (CTA)​

Use clear, compelling CTAs above the fold and throughout the page.

Examples:

  • Start Free Trial
  • Create Your Store Now
  • Launch My Shop

4. Product Features​

Showcase what your platform does and how it helps.

  • Drag-and-drop builder
  • Payment gateway integration
  • Custom domains
  • Responsive design
  • SEO-ready templates

Use icons or illustrations to make features scannable.

5. Visual Demo​

Add screenshots or GIFs of the builder in action. A short explainer video also works well.

6. Social Proof​

Include testimonials, star ratings, or logos of businesses using your platform.

Example Testimonial:

"I built my first store in under 30 minutes. This platform made it easy!"
— Sarah, online boutique owner

7. Pricing Overview​

If possible, keep it simple and transparent. Use comparison tables if you offer multiple tiers.

8. Trust Signals​

Add these near the footer or CTA:

  • "SSL secured checkout"
  • "Trusted by 500+ store owners"
  • Satisfaction or money-back guarantees

✅ Best Practices​

  • One page, one goal: Don't distract with multiple CTAs.
  • Mobile-first design: Optimize speed and usability for mobile users.
  • Fast load time: Compress images and avoid slow scripts.
  • Clear branding: Keep colors, logo, and tone consistent with your brand.
  • A/B testing: Test different headlines, CTAs, and layouts to optimize performance.

💡 Landing Page Inspiration​

Example Layout A: Minimalist SaaS​

[LOGO][Headline] [Subheadline][CTA Button] [Product Screenshot][3 Feature Columns with Icons] [Customer Testimonial Carousel][CTA Section with Bold Background]

Example Layout B: Founder-Focused​

[Photo of Founder or Business Owner][Story-Based Headline: "How I Built My Online Store in a Weekend"] [CTA Button: "Start Building Your Store Today"][Step-by-Step Feature Explanation] [Pricing Table][Social Proof & FAQ]

Examples​

Figma design

SaaS Provider (figma)

🔧 Recommended Tools​

  • Page builders: Unbounce, Leadpages, Webflow, or your custom branded store.icu frontend.
  • Heatmaps: Hotjar, Microsoft Clarity (to see user behavior)
  • A/B testing: Google Optimize or VWO

By building a strong, focused landing page and following these best practices, you'll drive more conversions and position your brand as a reliable eCommerce solution.

Need help creating a landing page layout? Contact Support for templates or design assistance.