Store.icu Branding Guidelines
To ensure consistency and professionalism across all marketing materials, please follow these guidelines when using Store.icu’s brand assets.
🖼️ Logos
Use our official logos in high-resolution formats provided in the branding kit.
- Primary Logo: For white/light backgrounds
- Inverted Logo: For dark backgrounds
- Icon Only: For small formats like favicons or social media avatars
✅ Logo Usage Do’s
- Maintain clear space around the logo
- Use only approved colors and formats
- Scale proportionally without distortion
❌ Logo Usage Don’ts
- Don’t crop or rotate the logo
- Don’t apply shadows or gradients
- Don’t place on clashing backgrounds
🎨 Colors
Here are the primary and secondary brand colors:
| Usage | Color Name | Hex Code |
|---|---|---|
| Primary | Store Blue | #1F4FFF |
| Accent | Neon Green | #7FFF5B |
| Background | Soft White | #F9F9FB |
| Text | Graphite Gray | #333333 |
💡 Please match colors exactly for web, print, and UI design.
✍️ Fonts
Store.icu uses clean, modern typography:
- Primary Font: Inter (Google Fonts)
- Fallback: Arial, sans-serif
Use for headlines, UI, and body text where possible.
📑 Co-Branding Guidelines
When co-branding with Store.icu:
- Position your logo alongside Store.icu’s with equal visual weight
- Use phrases like “Powered by Store.icu” or “In partnership with Store.icu”
- Ensure compliance with both parties' brand requirements
📄 Templates & Resources
📬 Questions?
If you're unsure about any branding use case, reach out to our design team:
📧 design@store.icu
📌 Keep this page bookmarked to access updates to our branding toolkit.