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SEO Guide for Resellers

This guide is tailored for partners reselling the white-labeled eCommerce platform powered by store.icu. Effective SEO (Search Engine Optimization) helps your branded platform appear in Google and other search engines, increasing traffic and conversions without relying solely on paid advertising.

🎯 What is SEO and Why It Matters​

SEO is the process of improving your site’s visibility in organic (non-paid) search results. For resellers, good SEO means:

  • Attracting store creators who are actively searching for an eCommerce platform
  • Building long-term organic traffic
  • Reducing reliance on paid ads
  • Growing brand authority

🧱 SEO Basics for Your Reseller Site​

1. Keyword Research - Start with Intent-Based Keywords​

Focus on search intent — what users are actually trying to do.

Search IntentContent TypeExample KeywordExample Content
InformationalBlog posthow to start an online storeStep-by-step guide
NavigationalLanding page[Your Brand] site builderHomepage or comparison page
TransactionalProduct/featurebest eCommerce builder 2025Features/pricing page
CommercialComparison/reviewShopify vs [Your Brand]Head-to-head page

Tools to use:

  • Google Search suggestions
  • "People Also Ask" boxes
  • Ubersuggest, Ahrefs, SEMrush Use tools like:
  • Google Keyword Planner
  • Ubersuggest
  • Ahrefs (if available)

Target search terms like:

  • “best online store builder 2025”
  • “no-code ecommerce platform”
  • “launch an online shop easily”
  • “how to sell products online”

👉 Use these keywords naturally in your landing pages, blog posts, meta titles, and product descriptions.

2. On-Page SEO Best Practices​

  • Title Tag: Make it clear and include your target keyword
    Example: Start Your Online Store | [Your Brand Name]
  • Meta Description: Brief summary (150–160 characters) that encourages clicks
    Example: Create your online store in minutes with our drag-and-drop builder. No code needed.
  • Headings: Use proper <h1>, <h2>, <h3> structures for readability and SEO
  • Internal Links: Link related pages and blog posts to each other
  • Image Alt Text: Describe every image with relevant keywords

3. Content Marketing​

Content is key to SEO. Consider creating:

  • ✅ Blog posts like:
    • “How to Start an Online Store Without Coding”
    • “5 Must-Have Features in an eCommerce Site Builder”
  • ✅ Comparison pages:
    • “[Your Brand] vs Shopify: Which is Better for Small Businesses?”
  • ✅ Use cases and customer stories

Update content regularly to keep it relevant and fresh.

4. Technical SEO Tips​

  • Use an SSL certificate (your store.icu platform provides this)
  • Optimize for mobile performance
  • Ensure fast page load times
  • Submit your site to Google Search Console
  • Create and submit an XML sitemap

5. Local SEO (Optional)​

If you're targeting a local audience (e.g., entrepreneurs in a specific country or city):

  • Create location-specific pages
  • List your business on Google Business Profile
  • Include local keywords: “ecommerce builder in Toronto”
  • Guest post on industry blogs
  • Get listed in SaaS directories
  • Encourage happy customers to link to your platform
  • Build shareable tools or guides (like a “Store Profit Calculator”)

🧠 Tools We Recommend​

  • Google Search Console – Monitor indexing and search performance
  • Google Analytics – Track user behavior and traffic sources
  • Yoast SEO (if using WordPress for blogs)
  • Ahrefs / SEMrush – Advanced keyword and backlink research
  • TinyPNG – Image compression to improve page speed

🏁 Final Tips​

  • Be consistent with publishing content
  • Don’t keyword-stuff — write naturally
  • Track results monthly and adjust your strategy
  • Build authority over time — SEO is a marathon, not a sprint

By applying these SEO tips, you’ll help more users find your branded eCommerce builder, drive qualified leads, and grow recurring revenue — organically.

Need help with keyword lists or content planning? Contact us for SEO resources tailored to your reseller brand.